How Zippy is organized

Zippy used to be a pile of features that happened to share a login: segments over here, email capture over there, DM rules somewhere else, and no obvious line between them. It's now four areas, and they're in the order you actually work:

Everything that's plumbing rather than a place you work — pixels, webhooks, import, domains, team, API keys, billing, settings — sits under Workspace at the bottom of the sidebar. Still one click away, no longer competing with the product for your attention.

The throughline

The point of the restructure is that these aren't four separate tools. The connections are in the interface, not in a diagram:

• Segment → Broadcast. Every saved segment has a Broadcast to them button. It opens the composer already aimed at that audience, so you never re-pick it from a dropdown.
• Audience → Broadcast. Your contact list has a Message them button for the whole consented list.
• Contact → the link they came from, and everything you've sent them. Tap any email in your list and you get that person's page: where they joined from, whether they're still subscribed, and every broadcast that was addressed to them — including the ones that were skipped, with the reason.
• Automation → the people it reached. Open a rule's Results and you see the sends, the app-open rate of the link inside them, and each person it replied to with the tags it stamped on them.

A contact is one person

The contact page is the spine. What it shows you is deliberately narrow, because it only shows things Zippy actually knows about that individual:

• their email, and the exact consent wording they agreed to
• the link whose fallback page collected them
• whether they're on your list or have unsubscribed
• every broadcast addressed to them, with the outcome of each

Three things it won't tell you, and why

These aren't missing features with a ship date. They're consequences of Zippy not tracking people across links, and the contact page prints the reason where the number would be:

• Which links has this person tapped? Click data carries no identity — Zippy stores how a tap landed, never who tapped. The only link it can tie to a person is the one whose page captured their email.
• Did this person open the app? Same reason. App-opens are counted per link, not per person. You get the app-open rate for the link they joined from, on that link's stats.
• Has an automation DMed this person? Instagram hands Zippy a scoped id for a DM recipient and never an email address, so a DM recipient and an email contact can't be matched to the same human. Your DM recipients live in Automations, with their tags.

The one honest bridge between the two is a link: put a Zippy link in your DM whose page collects emails, and the people who opt in show up in Audience with that link as their source.

Where the old URLs went

Both of the routes that moved are permanent redirects. If you have either bookmarked, it still works — your browser just learns the new address:

/instagram/callback did not move — it's the address Instagram sends you back to after you connect, registered with Meta, and breaking it would break every creator's connect flow.

Nothing else moved. /links, /analytics, /bio, /media-kit, /audience and every Workspace page are exactly where they were; they're just grouped differently in the sidebar.

On your phone

The mobile app mirrors the same four areas — my people, my DMs, my sends, my zips — so the shape you learn on your laptop is the shape you find on your phone. The phone is read-only for Audience and Broadcasts today: it's where you check the list and watch a send land, not where you write a thousand-word email or build a seven-dimension segment filter. Composing stays on the web.

Read more

• Blog: One product, not four features
• Changelog: The Audience OS
• The areas themselves: Email capture · Segments · Broadcasts · DM automations